Reasons to use price comparison websites in Italy 2023

Published by Statista Research Department, Apr 15, 2024
In 2023, nearly 47 percent of Italian online shoppers reported to have used comparison websites to find information on shipping and delivery conditions. Another 46 percent of surveyed consumers looked for special offers and discounts, while shipping and delivery conditions came in third (45.8 percent).

Top reasons to use price comparison websites in Italy in 2023

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Source

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Release date

February 2024

Region

Italy

Survey time period

October 2023

Number of respondents

2,000 respondents

Special properties

online shoppers

Supplementary notes

The survey sample is representative of the national population using the internet (roughly 86 percent of Italian population).

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Statistics on " Online shopping in Italy "

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Other statistics that may interest you Online shopping in Italy

Overview

7

Pre-purchase behavior

4

Online purchases

6

Payment and delivery

6

Shopping trends

5

Further related statistics

11

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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