In 2023, a survey carried out in Italy showed that most online shoppers did not check prices on price comparison prices. A bit more than half of them browsed online stores, while another 46.9 percent of respondents used search engines. Marketplaces ranked third, with roughly 39 percent of answers.
Share of online consumers comparing prices of products in Italy in 2023, by platform
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idealo. (March 29, 2023). Share of online consumers comparing prices of products in Italy in 2023, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. "Share of online consumers comparing prices of products in Italy in 2023, by platform." Chart. March 29, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. (2023). Share of online consumers comparing prices of products in Italy in 2023, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. "Share of Online Consumers Comparing Prices of Products in Italy in 2023, by Platform." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo, Share of online consumers comparing prices of products in Italy in 2023, by platform Statista, https://www.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/ (last visited December 22, 2024)
Share of online consumers comparing prices of products in Italy in 2023, by platform [Graph], idealo, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
