Market share of tablet vendors in Australia 2012-2023

In the Australian tablet market of 2023, Apple and Samsung were the key players, with Apple having the majority share of 80 percent. Samsung came second, with a market share of 17 percent.

 Tablet usage in Australia

Tablet usage in Australia is quite prevalent, with many people utilizing this device for a range of purposes. In 2017, around 50 percent of the total population used tablets, and this number was forecasted to reach around 53 percent by 2022. Tablets are commonly used for entertainment activities such as streaming videos and playing games, as well as browsing the internet and social media. In a recent survey about communications and media in Australia, 24 percent of respondents claimed that they accessed the internet via tablet computer multiple times a day.

 Consumer electronics in Australia

Consumer electronics ownership in Australia is high, with most of the population owning a range of devices. Smartphones are the most prevalent consumer electronics device owned by Australians, followed by TV, laptops, and headphones. Other commonly owned gadgets include tablets and gaming consoles. Overall, the high ownership rates of consumer electronics in Australia demonstrate the country's tech-savvy population and their desire to stay connected and up to date with the latest technological advancements.