The mobile device market in Australia has been and continues to be dominated by Apple phones; the company has had a comfortable market lead since 2011 with a share always in excess of 50 percent. During the same time period, Samsung phones were the next most popular mobile device choice for Australians; the company have also held a steady share of the market and a clear lead over their next most popular rivals from a variety of manufacturers.
The Australian smartphone market
The number of smartphone users in Australia is gradually increasing year on year, with user numbers expected to reach over 22 million by 2023. Market penetration of smartphones is also increasing gradually and is expected to reach around 86 percent penetration rate by 2023. The majority of Australians across all age groups were smartphone owners.
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Market share of leading mobile device vendors in Australia from 2011 to 2023
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StatCounter. (February 9, 2023). Market share of leading mobile device vendors in Australia from 2011 to 2023 [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/861577/australia-mobile-device-vendors-market-share/
StatCounter. "Market share of leading mobile device vendors in Australia from 2011 to 2023." Chart. February 9, 2023. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/861577/australia-mobile-device-vendors-market-share/
StatCounter. (2023). Market share of leading mobile device vendors in Australia from 2011 to 2023. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/861577/australia-mobile-device-vendors-market-share/
StatCounter. "Market Share of Leading Mobile Device Vendors in Australia from 2011 to 2023." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/861577/australia-mobile-device-vendors-market-share/
StatCounter, Market share of leading mobile device vendors in Australia from 2011 to 2023 Statista, https://www.statista.com/statistics/861577/australia-mobile-device-vendors-market-share/ (last visited February 21, 2025)
Market share of leading mobile device vendors in Australia from 2011 to 2023 [Graph], StatCounter, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/861577/australia-mobile-device-vendors-market-share/
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