This statistic presents the share of online shoppers in the United States who have purchased online subscription services as of November 2017, by subscription type. According to the findings, 11 percent of respondents stated that they had purchased both a box and media type subscription service in the past 12 months, although the majority at 51 percent still stated to not have purchased any subscription type at all in the past year.
Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type
Question: "Which of the following have you purchased or subscribed to in the past 12 months?"
Subscription-box services that delivers product regularly (e.g. Blue Apron, Dollar Shave Club, Ipsy, Stitch Fix).
Subscription-based media (e.g. ClassPass, Hulu, Netflix, Spotify).
Figures may not sum up to 100 percent, due to rounding.
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McKinsey & Company. (February 28, 2018). Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company. "Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type." Chart. February 28, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company. (2018). Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company. "Share of Online Shoppers in The United States Who Have Purchased An Online Subscription Services as of November 2017, by Subscription Type." Statista, Statista Inc., 28 Feb 2018, https://www.statista.com/statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company, Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type Statista, https://www.statista.com/statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/ (last visited November 21, 2024)
Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type [Graph], McKinsey & Company, February 28, 2018. [Online]. Available: https://www.statista.com/statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
