Distribution of online purchases worldwide 2024, by channel

Published by
Stephanie Chevalier,
Dec 4, 2024

Online marketplaces such as eBay, Alibaba, or JD.com, accounted for nearly 30 percent of global online shopping orders. During a 2024 survey, 28 percent of digital shoppers reported spending money in physical stores. Online retailers ranked third.

Distribution of online purchases worldwide as of April 2024, by channel

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Release date

September 2024

Region

Worldwide

Survey time period

May 22nd to June 5th, 2025

Number of respondents

31,500 respondents

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US.

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