U.S. online shoppers who discover new products or brands via Amazon 2020

Published by Statista Research Department, Mar 24, 2025
This statistic presents the share of online shoppers in the United States who used Amazon to discover new products or brands as of February 2020. According to the findings, 23.6 percent of respondents stated that they frequently used Amazon to discover new products or brands, while in comparison 26.3 percent of respondents reported otherwise; stating that they rarely used the e-commerce platform for such brand discovery.

How often do you use Amazon to discover new products or brands?

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: How often do you use Amazon to discover new products or brands?

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Release date

April 2020

Region

United States

Survey time period

January 30, 2020 to February 11, 2020

Number of respondents

2,001 respondents

Age group

18 years and older

Special properties

Online respondents who have purchased a product on Amazon within the past six months

Method of interview

Online survey

Supplementary notes

Question: "How often do you use Amazon to discover new products or brands?"

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AmazonAmazon PrimeGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Amazon advertising in the U.S.Amazon in the UK
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