Main factors influencing foodstuff purchases in Japan 2023

Published by C. Diep, Aug 30, 2024

According to a survey conducted in November 2023 in Japan, over 39 percent of respondents named prices an important factor in purchase decisions. While consumers tried to buy foods made in Japan as much as possible when grocery shopping or eating out, the price remained a decisive factor.

Leading factors consumers consider when buying foodstuff in Japan as of November 2023

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Release date

June 2024

Region

Japan

Survey time period

November 17 to 24, 2023

Number of respondents

4,000 respondents

Age group

15-74 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What do you think are important factors in regards to food (important factors when buying food products or eating out)?"

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Overview

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Food and beverages

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Personal care and cosmetics

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Other non-food products

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Major retail channels

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Consumer spending

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Shopping behavior

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