North American shopper reasons for using Amazon Prime for holiday shopping 2018

Published by Daniela Coppola, Jul 14, 2023
This statistic presents the most common reasons for holiday shoppers in the United States to use Amazon Prime for their holiday shopping as of January 2018. According to the findings, 88 percent of surveyed respondents stated that their primary reason for using Amazon Prime was free delivery.

Why did you use Amazon Prime for your holiday shopping?

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Release date

February 2018

Region

North America

Survey time period

January 1 to January 16, 2018

Number of respondents

1,743 respondents

Age group

18 years and older

Supplementary notes

Question: "Why did you use Amazon Prime for your holiday shopping?"

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Online shopping behavior in the United StatesHoliday season e-commerce in the United StatesFashion e-commerce in the United StatesE-commerce returns in the United StatesOnline shopping behavior in Canada
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