North American shoppers using Amazon Prime for holiday shopping 2018, by age group

Published by Daniela Coppola, Jul 14, 2023
This statistic presents the share of North American shoppers who used Amazon Prime for their holiday shopping as of January 2018, sorted by generation. According to the findings, the generation that had the highest usage rate of Amazon Prime for holiday shopping were Millennials between the ages of 28 and 36 years. A total of 69 percent of respondents from that age group reported to having use the service for holiday shopping.

Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group

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Release date

February 2018

Region

North America

Survey time period

January 1 to January 16, 2018

Number of respondents

1,743 respondents

Age group

18 years and older

Supplementary notes

Question: "Did you use Amazon Prime for your holiday shopping?"
Generation age groups and survey size:
Millennial 1: 18-27 years, n = 226
Millennial 2: 28-36 years, n = 319
Generation X: 37-52 years, n = 646
Baby Boomer: 53-71 years, n = 513
Silent: 72+ years, n = 39

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