North American shoppers using Amazon Prime for holiday shopping 2018, by age group
This statistic presents the share of North American shoppers who used Amazon Prime for their holiday shopping as of January 2018, sorted by generation. According to the findings, the generation that had the highest usage rate of Amazon Prime for holiday shopping were Millennials between the ages of 28 and 36 years. A total of 69 percent of respondents from that age group reported to having use the service for holiday shopping.
