Frequency of chocolate consumption in Japan 2024

Published by C. Diep, Apr 8, 2024
The majority of Japanese consumers ate chocolate on a weekly basis as revealed in a survey conducted in March 2024. While 41 percent of respondents consumed chocolate on one to three days per week, around 17 percent stated that they treated themselves to it on a daily basis.

Consumption frequency of chocolate in Japan as of March 2024

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Source

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Release date

April 2024

Region

Japan

Survey time period

March 4 to 6, 2024

Number of respondents

5,257 respondents

Age group

15-64 years

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Generally, how often do you eat chocolate?"
Figures may not add up to 100 percent due to rounding by the source.

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Overview

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Sweet snacks

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Savory snacks

4

Retail

6

Brands

4

Domestic manufacturers

5

Consumer preferences

4

Purchase behavior

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Snack foods in JapanFood retail in JapanHealth and functional foods market in JapanDentistry in JapanEating behavior in Japan
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