FMCG product revenue share in German online trade 2010-2023

Published by
Kasia Davies,
Jun 26, 2024

This statistic shows the share of FMCG products in total online revenue in Germany from 2010 to 2023. In 2023, the revenue share amounted to around 13.3 percent, an increase from the year before at roughly 12.1 percent.

Share of FMCG products in total online trade revenue in Germany from 2010 to 2023

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Release date

May 2024

Region

Germany

Survey time period

2010 to 2023

Supplementary notes

* Representative.
Values of the previous years are from previous data of the institute.

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Overview

8

Food

7

Tobacco

7

Cosmetics and body care

6

Detergents and cleaning products

6

Interactive and online retail

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