Revenue from FMCG products in online trade in Germany 2010-2023
In 2023, German online retailers generated sales of around 11.3 billion euros with goods from the FMCG segment (the FMCG segment includes food, beverages, drugstore and tobacco products). This was an increase compared to the previous year and a continuation of the upwards trend in online retail sales. Online retail sales have especially increased after 2020 due to the coronavirus crisis.