UK: share of the low cost fitness market in 2018, by fitness group

Pure Gym Limited is currently the leading operator of low cost, or no frills, fitness clubs in the United Kingdom (UK) with approximately 34 percent of the market segment. Low cost fitness clubs generally do not provide saunas or swimming pools and have any non-essential features removed to keep prices as low as possible. As of 2017, Pure gym had 173 fitness clubs in the UK, followed by The Gym Group with 89 clubs, Fit4Life with 55 clubs and Xercise4Less with 47 clubs.

Increase in low cost fitness facilities

The number of private gym members in the UK is slowly shifting towards more low cost fitness clubs, while higher priced fitness memberships see little to no decrease. In 2011 there were only around 200 thousand low cost memberships and in eight years progression the number increased exponentially to approximately 2.5 million memberships in 2018.

Fitness in the UK

There are roughly three thousand fitness facilities in the UK, close to double from 2012, and 62 thousand fitness instructors. There are 6.5 million people in England who participate in fitness classes at least twice per month.