Perceived influence of advertising aimed at children in the Netherlands 2017

Published by
Valentina Dencheva,
Jan 6, 2023
This statistic shows the outcome of a survey done on the perceived influence of advertising aimed at children in the Netherlands in 2017. When the respondents were asked to what extent they believed their children to be influenced by advertising (online, on tv and packaging) aimed specifically at children, roughly 15 percent indicated that they completely agree that their children are influenced. Roughly 20 percent of the respondents, on the other hand, indicated that they disagree.

To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2017

Region

Netherlands

Survey time period

October 26, 2017 to November 2, 2017

Number of respondents

1,059 respondents

Special properties

parents with at least one child between 8 and 16 years old

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "In hoeverre bent u het (on)eens met de volgende stelling: "Mijn kind wordt beïnvloed door reclame (op tv, internet en op verpakkingen) die speciaal gericht is op kinderen (bijv. stripfiguren zoals Dora, K3, Minions, Frozen, Star Wars)''? (English: To what extent do you agree with the following statement: My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children (f.e. Dora the Explorer, Minions, Frozen, Star Wars)''?

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in the Netherlands "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in the Netherlands

Market overview

5

Digital

8

Broadcast media

8

Print media

4

Cinema & out-of-home

4

Media reach

7

Further related statistics

9

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in RussiaDigital retail media advertising in EuropeMobile advertising and marketing in EuropeVideo advertising and marketing worldwideAdvertising in Poland
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu