Perceived influence of advertising aimed at children in the Netherlands 2017

To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*

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Source

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Release date

November 2017

Region

Netherlands

Survey time period

October 26, 2017 to November 2, 2017

Number of respondents

1,059 respondents

Special properties

parents with at least one child between 8 and 16 years old

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "In hoeverre bent u het (on)eens met de volgende stelling: "Mijn kind wordt beïnvloed door reclame (op tv, internet en op verpakkingen) die speciaal gericht is op kinderen (bijv. stripfiguren zoals Dora, K3, Minions, Frozen, Star Wars)''? (English: To what extent do you agree with the following statement: My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children (f.e. Dora the Explorer, Minions, Frozen, Star Wars)''?

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Statistics on " Advertising in the Netherlands "

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5

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8

Print media

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Media reach

7

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