Ranking of cosmetics companies in Denmark 2024, by turnover
Normal, the largest Danish health and beauty retailer, made the highest revenue of companies in the cosmetics, perfume and hairdressing industry in Denmark. As of May 2024, it amounted to approximately 6.7 billion Danish kroner.
Cosmetic and personal care product market
In general, the market share of cosmetic and personal care products for women has been higher in the past than of the share of products for men in Denmark. In 2022, the market share of women’s skin care products was 37 percent, while it amounted to two percent for men’s skin care products.
Leading skin care brands
When focusing on the skin care market, Biotherm was clearly the leading brand for both men and women. In 2022, the French luxury skin care brand made a revenue of roughly 14.7 million Danish kroner in the segment for men and nearly 80 million Danish kroner in the segment for women.
