Effect of digital comparison tools in the United Kingdom 2017

Published by Ani Petrosyan, Jan 9, 2024
This statistic shows the purchasing behavior of consumers who had previously used a price comparison tool, and those who were using such a tool for the first time in a given sector. It shows that consumers who had used a comparison tool previously were more likely to make a purchase using the tool again, with 43 percent of consumers in that category making a purchase through a comparison site.

Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017

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Source

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Release date

March 2017

Region

United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

1,399 and 314

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Base:
-Used before for sector, n = 1,399
-First time used for sector, n = 314

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