In 2020, Netflix and Amazon were by far the most popular subscription video-on-demand services in the European Union, with market shares of around 39 percent and 29 percent, respectively. Apple TV+ was subscribed by nine percent of SVOD users and thus, it ranked third.
Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020
Characteristic
Market share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
European Audiovisual Observatory. (February 9, 2021). Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/832067/svod-services-market-share-in-the-eu/
European Audiovisual Observatory. "Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020." Chart. February 9, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/832067/svod-services-market-share-in-the-eu/
European Audiovisual Observatory. (2021). Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/832067/svod-services-market-share-in-the-eu/
European Audiovisual Observatory. "Market Share of Subscription Video-on-demand (Svod) Services Available in The European Union in 2020." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/832067/svod-services-market-share-in-the-eu/
European Audiovisual Observatory, Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020 Statista, https://www.statista.com/statistics/832067/svod-services-market-share-in-the-eu/ (last visited July 22, 2024)
Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020 [Graph], European Audiovisual Observatory, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/832067/svod-services-market-share-in-the-eu/