Distribution of television viewership in India 2017 by socio-economic class

Published by
Tanushree Basuroy,
Mar 19, 2021
This statistic displays the distribution of television viewership across India as of November 2017, by socio-economic class. Viewers from households classed as NCCS CDE contributed to around 54 percent of the total television viewership in the country during the measured time period.

Distribution of television viewership across India as of November 2017, by socio-economic class

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Release date

January 2018

Region

India

Survey time period

March to November 2017

Supplementary notes

Release date not specified by the source.

The NCCS (New Consumer Classification System) is used to classify households based on the education of the primary wage earner and the number of specific consumer durables owned by the family. For example, NCCS A refers to households with the highest number of consumer durables owned, and with the highest level of education. NCCS E refers to households with the lowest number of consumer durables owned, and with little or no literacy skills.

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