This statistic displays the distribution of television viewership across India as of November 2017, by socio-economic class. Viewers from households classed as NCCS CDE contributed to around 54 percent of the total television viewership in the country during the measured time period.
Distribution of television viewership across India as of November 2017, by socio-economic class
The NCCS (New Consumer Classification System) is used to classify households based on the education of the primary wage earner and the number of specific consumer durables owned by the family. For example, NCCS A refers to households with the highest number of consumer durables owned, and with the highest level of education. NCCS E refers to households with the lowest number of consumer durables owned, and with little or no literacy skills.
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BARC. (January 5, 2018). Distribution of television viewership across India as of November 2017, by socio-economic class [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/831999/india-share-of-tv-impressions-by-socioeconomic-class/
BARC. "Distribution of television viewership across India as of November 2017, by socio-economic class." Chart. January 5, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/831999/india-share-of-tv-impressions-by-socioeconomic-class/
BARC. (2018). Distribution of television viewership across India as of November 2017, by socio-economic class. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/831999/india-share-of-tv-impressions-by-socioeconomic-class/
BARC. "Distribution of Television Viewership across India as of November 2017, by Socio-economic Class." Statista, Statista Inc., 5 Jan 2018, https://www.statista.com/statistics/831999/india-share-of-tv-impressions-by-socioeconomic-class/
BARC, Distribution of television viewership across India as of November 2017, by socio-economic class Statista, https://www.statista.com/statistics/831999/india-share-of-tv-impressions-by-socioeconomic-class/ (last visited November 21, 2024)
Distribution of television viewership across India as of November 2017, by socio-economic class [Graph], BARC, January 5, 2018. [Online]. Available: https://www.statista.com/statistics/831999/india-share-of-tv-impressions-by-socioeconomic-class/
