Share of channels used by consumers to make an automotive purchase in India 2016-2020

Published by
Shangliao Sun,
Mar 15, 2021
This statistic displays the results of a survey about the share of channels used by consumers to make an automotive purchase across India in 2016 with a forecast for 2020, by channel. In 2016, 92 percent of respondents in India stated that their automotive purchase decision was influenced by recommendations from family or friends.

Share of channels used by consumers to make an automotive purchase across India in 2016 with a forecast for 2020, by channel

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Release date

May 2017

Region

India

Survey time period

December 2016 to January 2017

Number of respondents

1,551 respondents

Supplementary notes

Note: Values are based off a survey size of 736 respondents for 2016, and 815 respondents for 2020.

The survey question was phrased as follows: 'Which channels did you use to come to a set of possible choices for purchase?'. *Forecasted.

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