The advertising spending of Grupo Pão de Açúcar in Brazil amounted to more than one billion Brazilian reals in 2018, an increase of approximately 50 percent in comparison to the 703 million reals invested in the previous year. This Brazilian supermarket chain's gross revenue amounted to more than 53 billion reals in 2018.
Advertising spending of Grupo Pão de Açúcar in Brazil from 2016 to 2018
(in million Brazilian reals)
Characteristic
Ad spend in million Brazilian reals
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Grupo Pão de Açúcar (GPA) is also known as Companhia Brasileira de Distribuição (CBD).
Figures have been rounded.
Data prior to 2017 was retrieved from an earlier release of the publication.
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Kantar Ibope Media. (May 6, 2019). Advertising spending of Grupo Pão de Açúcar in Brazil from 2016 to 2018 (in million Brazilian reals) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/831699/advertising-spending-gpa-brazil/
Kantar Ibope Media. "Advertising spending of Grupo Pão de Açúcar in Brazil from 2016 to 2018 (in million Brazilian reals)." Chart. May 6, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/831699/advertising-spending-gpa-brazil/
Kantar Ibope Media. (2019). Advertising spending of Grupo Pão de Açúcar in Brazil from 2016 to 2018 (in million Brazilian reals). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/831699/advertising-spending-gpa-brazil/
Kantar Ibope Media. "Advertising Spending of Grupo Pão De Açúcar in Brazil from 2016 to 2018 (in Million Brazilian Reals)." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/831699/advertising-spending-gpa-brazil/
Kantar Ibope Media, Advertising spending of Grupo Pão de Açúcar in Brazil from 2016 to 2018 (in million Brazilian reals) Statista, https://www.statista.com/statistics/831699/advertising-spending-gpa-brazil/ (last visited July 22, 2024)
Advertising spending of Grupo Pão de Açúcar in Brazil from 2016 to 2018 (in million Brazilian reals) [Graph], Kantar Ibope Media, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/831699/advertising-spending-gpa-brazil/
