In 2023, Cálamo Distribuidora de Produtos de Beleza S.A. spent approximately 14.42 million Brazilian reals on marketing, up from 10.15 million reals a year earlier – an annual increase of 42 percent. The company is headquartered in Londrina, Brazil, and is commercially known as Grupo Boticário.
Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023
(in million Brazilian reals)
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Folha de Londrina. (March 27, 2024). Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. "Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals)." Chart. March 27, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. (2024). Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. "Marketing Spending of Cálamo Distribuidora De Produtos De Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in Million Brazilian Reals)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina, Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) Statista, https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/ (last visited December 30, 2024)
Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) [Graph], Folha de Londrina, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
