In 2023, Cálamo Distribuidora de Produtos de Beleza S.A. spent approximately 14.42 million Brazilian reals on marketing, up from 10.15 million reals a year earlier – an annual increase of 42 percent. The company is headquartered in Londrina, Brazil, and is commercially known as Grupo Boticário.
Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023
(in million Brazilian reals)
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Folha de Londrina. (March 27, 2024). Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. "Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals)." Chart. March 27, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. (2024). Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. "Marketing Spending of Cálamo Distribuidora De Produtos De Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in Million Brazilian Reals)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina, Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) Statista, https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/ (last visited November 21, 2024)
Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) [Graph], Folha de Londrina, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/831656/advertising-spending-o-boticario-brazil/
