This statistic shows the share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. According to the source, 26 percent of ad impressions reached younger Millennials between 18 and 24 years old, compared to just six percent which were on-target and aimed at Generation Z.
Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018
Characteristic
On-Target
Off-Target
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Nielsen. (June 22, 2018). Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen. "Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018." Chart. June 22, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen. (2018). Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen. "Share of Ad Impressions Reaching Generation Z and Millennial Target Audiences in Canada as of June 2018." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen, Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 Statista, https://www.statista.com/statistics/831414/canada-ad-impressions-target/ (last visited July 22, 2024)
Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 [Graph], Nielsen, June 22, 2018. [Online]. Available: https://www.statista.com/statistics/831414/canada-ad-impressions-target/