This statistic presents the influence of internet advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 21.7 percent of surveyed respondents stated that online advertising influenced their decision making when purchasing electronics, while 18.4 percent respondents reported similarly when purchasing apparel and clothing products.
Influence of internet advertising on purchase decisions in the United States in 2017, by product category
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Share of respondents
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National Retail Federation. (November 9, 2017). Influence of internet advertising on purchase decisions in the United States in 2017, by product category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/831372/influence-internet-advertising-purchase-decisions-product-category/
National Retail Federation. "Influence of internet advertising on purchase decisions in the United States in 2017, by product category." Chart. November 9, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/831372/influence-internet-advertising-purchase-decisions-product-category/
National Retail Federation. (2017). Influence of internet advertising on purchase decisions in the United States in 2017, by product category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/831372/influence-internet-advertising-purchase-decisions-product-category/
National Retail Federation. "Influence of Internet Advertising on Purchase Decisions in The United States in 2017, by Product Category." Statista, Statista Inc., 9 Nov 2017, https://www.statista.com/statistics/831372/influence-internet-advertising-purchase-decisions-product-category/
National Retail Federation, Influence of internet advertising on purchase decisions in the United States in 2017, by product category Statista, https://www.statista.com/statistics/831372/influence-internet-advertising-purchase-decisions-product-category/ (last visited July 27, 2024)
Influence of internet advertising on purchase decisions in the United States in 2017, by product category [Graph], National Retail Federation, November 9, 2017. [Online]. Available: https://www.statista.com/statistics/831372/influence-internet-advertising-purchase-decisions-product-category/