Influence of coupons on purchase decisions in the U.S. 2017, by category

Published by
J. G. Navarro,
Oct 30, 2023
This statistic presents the influence of coupons on purchase decisions in the United States in 2017, by product category. According to the findings, 60.8 percent of surveyed respondents stated that coupons had an influence on their decision making when purchasing grocery products, while in comparison 36.9 percent of respondents reported similarly when deciding on where to dine out.

Influence of coupons on purchase decisions in the United States in 2017, by product category

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Sources

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Release date

November 2017

Region

United States

Survey time period

2017

Supplementary notes

The source did not provide information on the exact date of study or the sample number.

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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