Influence of in-store promotions on purchase decisions in the U.S. 2017, by category

This statistic presents the influence of in-store promotions on purchase decisions in the United States in 2017, by product category. According to the findings, 42.4 percent of surveyed respondents stated that in-store promotions had an influence on their decision making when purchasing grocery products, while 30.7 percent of respondents reported similarly in regards to apparel and clothing products.