The statistic displays the results of a survey conducted between September and October 2017 about the share of consumers who purchase goods or services online in mainland China, by online event. During the survey period, 70 percent of respondents in China stated that they shopped online during the Singles' Day online festival.
Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival
Characteristic
Share of respondents
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KPMG, & GS1. (November 6, 2017). Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG, und GS1. "Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival." Chart. November 6, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG, GS1. (2017). Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG, and GS1. "Share of Consumers Who Purchase Goods or Services Online in Mainland China as of October 2017, by Online Festival." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG & GS1, Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival Statista, https://www.statista.com/statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/ (last visited September 01, 2024)
Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival [Graph], KPMG, & GS1, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/