According to the results of a study held in Canada between October 2019 and September 2020, 64 percent of Gen Z readers access digital newspapers via search engines. Meanwhile, Boomers and pre-Boomers are the most likely to access online papers directly via their respective websites, and Gen Y adults are more inclined to follow links on social media to their preferred digital news content.
Methods of accessing digital newspapers weekly in Canada as of September 2020, by generation
Characteristic
Gen Z
Gen Y
Gen X
Baby Boomers
Pre-Boomers
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Vividata. (February 18, 2021). Methods of accessing digital newspapers weekly in Canada as of September 2020, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/830950/canada-weekly-readership-newspapers-on-mobile-by-age/
Vividata. "Methods of accessing digital newspapers weekly in Canada as of September 2020, by generation." Chart. February 18, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/830950/canada-weekly-readership-newspapers-on-mobile-by-age/
Vividata. (2021). Methods of accessing digital newspapers weekly in Canada as of September 2020, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/830950/canada-weekly-readership-newspapers-on-mobile-by-age/
Vividata. "Methods of Accessing Digital Newspapers Weekly in Canada as of September 2020, by Generation." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/830950/canada-weekly-readership-newspapers-on-mobile-by-age/
Vividata, Methods of accessing digital newspapers weekly in Canada as of September 2020, by generation Statista, https://www.statista.com/statistics/830950/canada-weekly-readership-newspapers-on-mobile-by-age/ (last visited August 24, 2024)
Methods of accessing digital newspapers weekly in Canada as of September 2020, by generation [Graph], Vividata, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/830950/canada-weekly-readership-newspapers-on-mobile-by-age/