Expenditure share general display advertising Australia Q2 2016 by sector

Distribution of general display advertising spend of leading industries in Australia from April to June 2016

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Release date

June 2016

Region

Australia

Survey time period

April to June 2016

Supplementary notes

General display expenditure includes spend on advertising such as banner advertisements of many different sizes and formats, affiliate marketing programs, partnerships, sponsorships, and emails.

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Overview

5

Market segments

6

Ad spend and ad spend waste

3

Ad reach

6

Consumer preferences

4

Further related statistics

2
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