Highest spending traditional media advertisers in the United Kingdom (UK) 2018
This statistic shows the leading advertisers ranked by traditional advertising spending in the United Kingdom (UK) in 2018. That year, Procter & Gamble had the highest expenditure on traditional media such as TV, cinema, radio, outdoor and print, at 186.5 million British pounds. Amazon entered the ranking for the first time in 2018, ranking fifth with a traditional ad spend of roughly 88 million British pounds.
