According to the findings of a study, impressions was the most expensive campaign objective when it comes to Facebook advertising worldwide in the third quarter of 2021. At that time CPC for ads with this objective reached 1.85 U.S. dollars. Simultaneously link clicks was the cheapest objective, with CPC amounting to 21 cents in that quarter.
Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective
(in U.S. dollars)
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AdEspresso. (December 8, 2021). Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso. "Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars)." Chart. December 8, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso. (2021). Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso. "Average Cost-per-click (Cpc) of Facebook Advertising Campaigns Worldwide from 1st to 3rd Quarter 2021, by Objective (in U.S. Dollars)." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso, Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars) Statista, https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/ (last visited November 18, 2024)
Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars) [Graph], AdEspresso, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
