According to the findings of a study, impressions was the most expensive campaign objective when it comes to Facebook advertising worldwide in the third quarter of 2021. At that time CPC for ads with this objective reached 1.85 U.S. dollars. Simultaneously link clicks was the cheapest objective, with CPC amounting to 21 cents in that quarter.
Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective
(in U.S. dollars)
Characteristic
Q1 2021
Q2 2021
Q3 2021
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AdEspresso. (December 8, 2021). Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso. "Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars)." Chart. December 8, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso. (2021). Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso. "Average Cost-per-click (Cpc) of Facebook Advertising Campaigns Worldwide from 1st to 3rd Quarter 2021, by Objective (in U.S. Dollars)." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/
AdEspresso, Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars) Statista, https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/ (last visited August 25, 2024)
Average cost-per-click (CPC) of Facebook advertising campaigns worldwide from 1st to 3rd quarter 2021, by objective (in U.S. dollars) [Graph], AdEspresso, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/829477/cpc-facebook-advertising-campaigns-by-objective/