This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective
(in U.S. dollars)
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Metricool. (March 26, 2018). Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. "Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)." Chart. March 26, 2018. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. (2018). Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. "Average Cost-per-mille (Cpm) of Facebook Advertising Campaigns Worldwide as of March 2018, by Objective (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2018, https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool, Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) Statista, https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/ (last visited December 19, 2024)
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) [Graph], Metricool, March 26, 2018. [Online]. Available: https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
