A study on the Facebook advertising cost-per-click (CPC) worldwide in 2018 and 2019 found that the last quarter of 2018 had a CPC of 0.7 U.S. dollars, compared to a CPC of 0.81 U.S. dollars in the corresponding quarter in 2019.
Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdStage. (January 21, 2020). Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. "Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars)." Chart. January 21, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. (2020). Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. "Facebook Advertising Median Cost-per-click (Cpc) Worldwide from 4th Quarter 2018 to 4th Quarter 2019 (in U.S. Dollars)." Statista, Statista Inc., 21 Jan 2020, https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage, Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars) Statista, https://www.statista.com/statistics/829428/change-facebook-cost-per-click/ (last visited November 22, 2024)
Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars) [Graph], AdStage, January 21, 2020. [Online]. Available: https://www.statista.com/statistics/829428/change-facebook-cost-per-click/