This statistic illustrates the distribution of turnover generated by private label brands in Italy from 20016 to 2020, by segment. According to source, over the considered period most of the turnover of private label was generated by the selling of so called core products. The turnover share of the category of premium products is supposed to reach 22 percent by 2020.
Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment
Characteristic
First price
Core
Premium
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The Premium category refers to the highest priced products for the different industry categories, which are not considered to be easily substitutable by consumers; the First Price category groups together all products with the lowest price existing for each category.
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The European House – Ambrosetti . (January 17, 2018). Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti . "Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment." Chart. January 17, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti . (2018). Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti . "Distribution of Turnover Generated by Private Label Brands in Italy from 2016 to 2020, by Segment." Statista, Statista Inc., 17 Jan 2018, https://www.statista.com/statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti , Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment Statista, https://www.statista.com/statistics/829017/private-label-turnover-distribution-by-segment-in-italy/ (last visited August 24, 2024)
Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment [Graph], The European House – Ambrosetti , January 17, 2018. [Online]. Available: https://www.statista.com/statistics/829017/private-label-turnover-distribution-by-segment-in-italy/