This statistic depicts the results of a survey in which American consumers were asked if they were still willing to purchase the product at the top of their holiday shopping list without a discount, broken down by generation. According to the survey, 31 percent of respondents in Generation X were unwilling to pay full price for the top product on their holiday shopping list.
How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation
Characteristic
Unwilling
Somewhat unwilling
Somewhat willing
Neutral
Willing to buy regardless of price
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The source provides no information about the method of survey.
The following demographic information was provided by the source:
Millennial 1, 18-27 years
Millennial 2, 28-36 years
Generation X, 37-52 years
Baby Boomer, 53-71 years
Silent generation, 72+ years
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Various sources (TrendSource). (February 22, 2018). How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource). "How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation." Chart. February 22, 2018. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource). (2018). How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource). "How Willing U.S. Consumers Were to Purchase The Product at The Top of Their Holiday Shopping List without a Discounted Price 2017, by Generation." Statista, Statista Inc., 22 Feb 2018, https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource), How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation Statista, https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/ (last visited July 24, 2024)
How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation [Graph], Various sources (TrendSource), February 22, 2018. [Online]. Available: https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
