This statistic depicts the results of a survey in which American consumers were asked if they were still willing to purchase the product at the top of their holiday shopping list without a discount, broken down by generation. According to the survey, 31 percent of respondents in Generation X were unwilling to pay full price for the top product on their holiday shopping list.
How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation
The source provides no information about the method of survey.
The following demographic information was provided by the source:
Millennial 1, 18-27 years
Millennial 2, 28-36 years
Generation X, 37-52 years
Baby Boomer, 53-71 years
Silent generation, 72+ years
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (TrendSource). (February 22, 2018). How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource). "How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation." Chart. February 22, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource). (2018). How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource). "How Willing U.S. Consumers Were to Purchase The Product at The Top of Their Holiday Shopping List without a Discounted Price 2017, by Generation." Statista, Statista Inc., 22 Feb 2018, https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
Various sources (TrendSource), How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation Statista, https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/ (last visited November 22, 2024)
How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation [Graph], Various sources (TrendSource), February 22, 2018. [Online]. Available: https://www.statista.com/statistics/828951/us-consumer-discounted-willingness-to-purchase-gift-generation/
