According to a 2021 survey, 78 of Italian female shoppers purchased via smartphone, outdoing male online shoppers by ten percentage points. In turn, male shoppers orderd through laptop much more than women did (40 percent against 21 percent)
Share of shoppers purchasing online in Italy in 2021, by device and gender
The survey involved 23,394 participants across the following European countries: Czechia, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package.
To the question: 'What devices do you use to order?'
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DPD. (March 15, 2022). Share of shoppers purchasing online in Italy in 2021, by device and gender [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/828849/individuals-purchasing-recurrently-online-in-italy-by-gender/
DPD. "Share of shoppers purchasing online in Italy in 2021, by device and gender." Chart. March 15, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/828849/individuals-purchasing-recurrently-online-in-italy-by-gender/
DPD. (2022). Share of shoppers purchasing online in Italy in 2021, by device and gender. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/828849/individuals-purchasing-recurrently-online-in-italy-by-gender/
DPD. "Share of Shoppers Purchasing Online in Italy in 2021, by Device and Gender." Statista, Statista Inc., 15 Mar 2022, https://www.statista.com/statistics/828849/individuals-purchasing-recurrently-online-in-italy-by-gender/
DPD, Share of shoppers purchasing online in Italy in 2021, by device and gender Statista, https://www.statista.com/statistics/828849/individuals-purchasing-recurrently-online-in-italy-by-gender/ (last visited December 26, 2024)
Share of shoppers purchasing online in Italy in 2021, by device and gender [Graph], DPD, March 15, 2022. [Online]. Available: https://www.statista.com/statistics/828849/individuals-purchasing-recurrently-online-in-italy-by-gender/
