This statistic presents the attitudes the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017. Of respondents, 77 percent said they would lose trust in a brand if they found out that a product with a label saying organic was not certified and would not meet organic standards. Around 64 percent said they would lose trust in the respective retailer.
Attitudes towards the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017
* The sources does not specify the exact date of survey.
These opinions were gathered in a survey as part of wider research in which respondents were shown products with potentially misleading labels using the terms organic or natural, without being independently certified.
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Soil Association. (April 20, 2017). Attitudes towards the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/828504/organic-beauty-attitudes-towards-misleading-product-labels-united-kingdom-uk/
Soil Association. "Attitudes towards the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017." Chart. April 20, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/828504/organic-beauty-attitudes-towards-misleading-product-labels-united-kingdom-uk/
Soil Association. (2017). Attitudes towards the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/828504/organic-beauty-attitudes-towards-misleading-product-labels-united-kingdom-uk/
Soil Association. "Attitudes towards The Misuse of The Terms 'organic' and 'natural' on Beauty Product Labels among Consumers in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 20 Apr 2017, https://www.statista.com/statistics/828504/organic-beauty-attitudes-towards-misleading-product-labels-united-kingdom-uk/
Soil Association, Attitudes towards the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/828504/organic-beauty-attitudes-towards-misleading-product-labels-united-kingdom-uk/ (last visited December 22, 2024)
Attitudes towards the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017 [Graph], Soil Association, April 20, 2017. [Online]. Available: https://www.statista.com/statistics/828504/organic-beauty-attitudes-towards-misleading-product-labels-united-kingdom-uk/
