Total U.S. dietary supplements market size 2023 vs. 2031

By 2031, the value of the U.S. dietary supplement market is expected to reach exceed 70 billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around 43 billion U.S. dollars. 

Dietary supplements in the U.S.

It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well.

Types of dietary supplements used

There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.