Television viewers aged between 31 and 50 years constituted the largest group of television consumers with a viewership grossing over 450 billion average minute audience in 2023. The recent decline in television viewership in India can be attributed to more and more consumers switching from pay TV to connected TV connections and choosing to only stream video content.
Television viewership across India in 2020 and 2023, by age group
(average minute audience in billions)
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EY, & FICCI. (March 12, 2024). Television viewership across India in 2020 and 2023, by age group (average minute audience in billions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/828425/india-tv-viewership-by-age-group/
EY, und FICCI. "Television viewership across India in 2020 and 2023, by age group (average minute audience in billions)." Chart. March 12, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/828425/india-tv-viewership-by-age-group/
EY, FICCI. (2024). Television viewership across India in 2020 and 2023, by age group (average minute audience in billions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/828425/india-tv-viewership-by-age-group/
EY, and FICCI. "Television Viewership across India in 2020 and 2023, by Age Group (Average Minute Audience in Billions)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/828425/india-tv-viewership-by-age-group/
EY & FICCI, Television viewership across India in 2020 and 2023, by age group (average minute audience in billions) Statista, https://www.statista.com/statistics/828425/india-tv-viewership-by-age-group/ (last visited October 31, 2024)
Television viewership across India in 2020 and 2023, by age group (average minute audience in billions) [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/828425/india-tv-viewership-by-age-group/