Popular sneaker brands prices worldwide as of 2017

At a cost of 80 U.S. dollars per pair, Nike had the highest median price of popular sneaker brands worldwide in 2017, ten U.S. dollars more than the next ranked brands. At the other end of the list, Vans and Converse have the lowest median price at around 40 U.S. dollars.

Why are Nike sneakers more expensive?

Nike does offer moderately priced sneakers, but consumers are willing to pay high prices for signature models associated with high-profile athletes. Basketball icons LeBron James and Kyrie Irving are two players who have exclusive footwear collections with Nike, and these unique sneakers can command a greater price. Nike is able to agree lucrative endorsement deals with sports stars because it is the leading apparel brand worldwide, generating a global revenue of more than 39 billion U.S. dollars in 2019.

Nike races ahead in the U.S.

An American multinational corporation with its headquarters in Oregon, Nike dominates the sports footwear market in the United States. Founded as Blue Ribbon Sports in 1964, the company changed its name to Nike at the start of the 1970s. Nike operates around 390 retail stores in the United States, and the brand is regarded by many American consumers as their favorite sports shoe manufacturer.