The overall television viewership across India amounted to 1.5 trillion impressions in 2023. The Hindi-speaking market continued to be the main contributor, with over 950 billion impressions. However, television viewership across all markets in the country has declined since 2020. Besides the coronavirus pandemic, factors such as increasing streaming activity and consumers switching from pay TV to CTV have played a role in changing linear TV viewing habits in India.
Overall television viewership across India in 2023, by market
(in billion impressions)
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EY, & FICCI. (March 12, 2024). Overall television viewership across India in 2023, by market (in billion impressions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY, und FICCI. "Overall television viewership across India in 2023, by market (in billion impressions)." Chart. March 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY, FICCI. (2024). Overall television viewership across India in 2023, by market (in billion impressions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY, and FICCI. "Overall Television Viewership across India in 2023, by Market (in Billion Impressions)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
EY & FICCI, Overall television viewership across India in 2023, by market (in billion impressions) Statista, https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/ (last visited November 21, 2024)
Overall television viewership across India in 2023, by market (in billion impressions) [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/828393/india-total-tv-viewership-by-market/
