Digital Market Outlook: social network user penetration rate Italy 2019-2028
The social media penetration rate in Italy was forecast to continuously increase between 2024 and 2028 by in total 5.5 (+7.45 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 79.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.
