Bancomat in Italy recovered its leading market position, after COVID-19 led to a significant decline in the use of the card brand. Both Visa and especially MasterCard were used more often for e-commerce and POS payments in the country in 2020 than the country's domestic payment option. No reason is provided for this sudden shift, although the increasing use of Visa could be attributed to a growing credit card penetration in Italy.
Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Italy from 2016 to 2022
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Worldpay, & Statista, & PPRO. (January 1, 2024). Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Italy from 2016 to 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/828200/most-used-bank-cards-for-e-commerce-purchases-in-italy/
Worldpay, und Statista, und PPRO. "Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Italy from 2016 to 2022." Chart. January 1, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/828200/most-used-bank-cards-for-e-commerce-purchases-in-italy/
Worldpay, Statista, PPRO. (2024). Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Italy from 2016 to 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/828200/most-used-bank-cards-for-e-commerce-purchases-in-italy/
Worldpay, and Statista, and PPRO. "Market Share of Payment Card Brands - Visa, Mastercard, American Express, or In-market Local Card Schemes - in Italy from 2016 to 2022." Statista, Statista Inc., 1 Jan 2024, https://www.statista.com/statistics/828200/most-used-bank-cards-for-e-commerce-purchases-in-italy/
Worldpay & Statista & PPRO, Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Italy from 2016 to 2022 Statista, https://www.statista.com/statistics/828200/most-used-bank-cards-for-e-commerce-purchases-in-italy/ (last visited December 19, 2024)
Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Italy from 2016 to 2022 [Graph], Worldpay, & Statista, & PPRO, January 1, 2024. [Online]. Available: https://www.statista.com/statistics/828200/most-used-bank-cards-for-e-commerce-purchases-in-italy/
