Ad expenses of the service industry Japan 2014-2023

Published by Statista Research Department, Mar 5, 2024

The advertising expenditure of the service industry through traditional media in Japan amounted to about 163 billion Japanese yen in 2023. This represented an increase of more than six billion yen compared to the previous year.

Advertising expenditure of the service industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2023 come from previous reporting.

The service industry includes the following services: restaurants, door-to-door delivery and moving services, beauty salons, rental businesses, temporary job placement agencies, wedding planning, security services, legal services,wigs and hairpieces.

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