The advertising expenses of the household products industry through traditional media in Japan stood at approximately 57.7 billion Japanese yen in 2023. The advertising expenditure decreased slightly compared to the previous year.
Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023
(in billion Japanese yen)
Characteristic
Advertising expenditure in billion Japanese yen
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Dentsu. (February 27, 2024). Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu. "Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu. (2024). Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu. "Advertising Expenditure of The Household Products Industry through Traditional Media in Japan from 2014 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu, Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/ (last visited July 22, 2024)
Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/