The advertising expenses of the household products industry through traditional media in Japan stood at approximately 57.7 billion Japanese yen in 2023. The advertising expenditure decreased slightly compared to the previous year.
Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023
(in billion Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2024). Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu. "Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu. (2024). Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu. "Advertising Expenditure of The Household Products Industry through Traditional Media in Japan from 2014 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
Dentsu, Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/ (last visited November 21, 2024)
Advertising expenditure of the household products industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/827942/japan-household-goods-industry-mass-media/
