In 2020, programmatic advertising represented a majority of 74 percent of the advertising market in the Netherlands, for 26 percent of manual advertising. The total digital advertising spending in the Benelux country amounted to 2.34 billion euros.
Programmatic advertising spending in the Netherlands from 2016 to 2020
(in million euros)
Characteristic
Share of advertising spending
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Deloitte. (April 15, 2021). Programmatic advertising spending in the Netherlands from 2016 to 2020 (in million euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/827782/programmatic-ad-spend-netherlands/
Deloitte. "Programmatic advertising spending in the Netherlands from 2016 to 2020 (in million euros)." Chart. April 15, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/827782/programmatic-ad-spend-netherlands/
Deloitte. (2021). Programmatic advertising spending in the Netherlands from 2016 to 2020 (in million euros). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/827782/programmatic-ad-spend-netherlands/
Deloitte. "Programmatic Advertising Spending in The Netherlands from 2016 to 2020 (in Million Euros)." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/827782/programmatic-ad-spend-netherlands/
Deloitte, Programmatic advertising spending in the Netherlands from 2016 to 2020 (in million euros) Statista, https://www.statista.com/statistics/827782/programmatic-ad-spend-netherlands/ (last visited August 25, 2024)
Programmatic advertising spending in the Netherlands from 2016 to 2020 (in million euros) [Graph], Deloitte, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/827782/programmatic-ad-spend-netherlands/