Programmatic advertising spending in the Netherlands 2016-2020

Published by Statista Research Department, Dec 10, 2024
In 2020, programmatic advertising represented a majority of 74 percent of the advertising market in the Netherlands, for 26 percent of manual advertising. The total digital advertising spending in the Benelux country amounted to 2.34 billion euros.

Programmatic advertising spending in the Netherlands from 2016 to 2020 (in million euros)

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Release date

April 2021

Region

Netherlands

Survey time period

2016 to 2020

Special properties

includes branded content and influencer marketing

Supplementary notes

Figures based on data provided by survey respondents and media buyers as well as taken from annual reports.

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Statistics on " Social media advertising in the Netherlands "

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Other statistics that may interest you Social media advertising in the Netherlands

Market size

5

Reach

6

Audience

6

Biggest influencers

6

Curated video

5

Programmatic advertising

4

Further related statistics

3

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Statistics

Topics

Social media advertising and marketing in the NetherlandsSocial media usage in the NetherlandsSocial media in Belgium
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