According to the survey results of 2018, the share of Italian respondents using only one channel when screen shopping was 59.7 percent. Moreover, one in three people (31 percent) was a two-channels buyer.
Penetration rate of screen shopping in Italy in 2018, by number of screens
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QVC. (June 21, 2018). Penetration rate of screen shopping in Italy in 2018, by number of screens [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/827670/penetration-rate-of-screen-shopping-by-number-of-screens-in-italy/
QVC. "Penetration rate of screen shopping in Italy in 2018, by number of screens." Chart. June 21, 2018. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/827670/penetration-rate-of-screen-shopping-by-number-of-screens-in-italy/
QVC. (2018). Penetration rate of screen shopping in Italy in 2018, by number of screens. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/827670/penetration-rate-of-screen-shopping-by-number-of-screens-in-italy/
QVC. "Penetration Rate of Screen Shopping in Italy in 2018, by Number of Screens." Statista, Statista Inc., 21 Jun 2018, https://www.statista.com/statistics/827670/penetration-rate-of-screen-shopping-by-number-of-screens-in-italy/
QVC, Penetration rate of screen shopping in Italy in 2018, by number of screens Statista, https://www.statista.com/statistics/827670/penetration-rate-of-screen-shopping-by-number-of-screens-in-italy/ (last visited November 23, 2024)
Penetration rate of screen shopping in Italy in 2018, by number of screens [Graph], QVC, June 21, 2018. [Online]. Available: https://www.statista.com/statistics/827670/penetration-rate-of-screen-shopping-by-number-of-screens-in-italy/