Ad expenses of the cosmetics and toiletry goods industry Japan 2014-2023

Published by Statista Research Department, Mar 5, 2024

The advertising expenses of the cosmetics and toiletry goods industry through traditional media in Japan amounted to about 182.9 billion Japanese yen in 2023. This represented a decrease compared to about 199.2 billion yen in the previous year.

Advertising expenditure of the cosmetics and toiletry goods industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2023 come from previous reporting.

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