This statistic shows the main drivers of inspiration and planning for holidaymakers in the United Kingdom when they were planning holiday travel in 2016. The results are broken down by age group. According to the survey, 18-34 year olds were most likely to be influenced by recommendations (75 percent). Of over 55s, 43 percent were influenced by online publicity and advertising.
Main sources driving inspiration and planning of holiday travel in the United Kingdom (UK) in 2016, by age group*
UK adults; nationally representatitive sample according to age, gender, region and social grade
Method of interview
Online interview
Supplementary notes
* Net percentage of respondents using source for inspiration + respondents using source to plan holiday travel. 'Main holiday' refers to holidays lasting 4 or more nights in any destination. Original wording of question not provided by the source.
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BDRC Continental. (February 20, 2017). Main sources driving inspiration and planning of holiday travel in the United Kingdom (UK) in 2016, by age group* [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/826510/holiday-planning-inspiration-sources-united-kingdom-uk-by-age/
BDRC Continental. "Main sources driving inspiration and planning of holiday travel in the United Kingdom (UK) in 2016, by age group*." Chart. February 20, 2017. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/826510/holiday-planning-inspiration-sources-united-kingdom-uk-by-age/
BDRC Continental. (2017). Main sources driving inspiration and planning of holiday travel in the United Kingdom (UK) in 2016, by age group*. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/826510/holiday-planning-inspiration-sources-united-kingdom-uk-by-age/
BDRC Continental. "Main Sources Driving Inspiration and Planning of Holiday Travel in The United Kingdom (Uk) in 2016, by Age Group*." Statista, Statista Inc., 20 Feb 2017, https://www.statista.com/statistics/826510/holiday-planning-inspiration-sources-united-kingdom-uk-by-age/
BDRC Continental, Main sources driving inspiration and planning of holiday travel in the United Kingdom (UK) in 2016, by age group* Statista, https://www.statista.com/statistics/826510/holiday-planning-inspiration-sources-united-kingdom-uk-by-age/ (last visited November 03, 2024)
Main sources driving inspiration and planning of holiday travel in the United Kingdom (UK) in 2016, by age group* [Graph], BDRC Continental, February 20, 2017. [Online]. Available: https://www.statista.com/statistics/826510/holiday-planning-inspiration-sources-united-kingdom-uk-by-age/