Online vs. offline product research by category in Nigeria 2022

Online vs. offline product research by category in Nigeria in 2022

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Number of respondents

1,041 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products do you mostly look for information online rather than offline?"

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Statistics on " E-commerce worldwide "

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Overview

7

Leading players

6

Traffic and conversion

6

Shopping behavior

6

Digital payment

6

Artificial Intelligence

7

Further related statistics

17
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